Decisions Come Before Visuals.

Every production pays for its decisions.

Sometimes early — with clarity and intention.
Sometimes later — with cost, stress, and compromise.

Visual effects don’t fail because of technology.
They fail because expectations are unclear, scope is optimistic, and decisions are delayed until they’re expensive.

Great VFX is rarely about what’s added.
It’s about what’s decided early — and what’s intentionally left out.

Once production begins, every VFX choice carries more weight.
Every change costs more.
Every assumption becomes risk.

This work exists to move those decisions earlier.

To replace optimism with clarity.
To replace reaction with intention.
To protect story, budget, and trust before pressure sets in.

Not every project needs more VFX.
Every project needs better decisions.

Good VFX disappears.
Good judgment doesn’t.